Last month, prolific television producer Greg Berlanti (Arrow, The Flash, Supergirl) secured a pilot commitment from NBC for a dramatic series about the brides of Dracula.

Intrigued yet?  I sure am!  You can already picture it:  Without knowing thing one about Berlanti’s take—based strictly on that eight-word rundown at the end of the previous paragraph—visions of something sexy, Gothic, atmospheric swirl like mist through the imagination.  Bedsheets and bloodshed.  Seduction and the supernatural.  It’s the kind of pitch in which the creative possibilities are so self-evident, a network exec—and, ultimately, an audience—is sold on the project without a further word of elaboration.

Why?

Because we all know the brides of Dracula—from Stoker to Lugosi to Coppola—but what do we know about them, really?  The pitch hooks us because it capitalizes on something about which we’re already aware… only to make us consider how much of it we’re probably (and inexcusably) unaware, and how curious we’d be—now that you point it out!—to get some of those blanks filled in.  (And that Dracula is in the public domain is all the more appealing, because no one has to shell out big bucks to secure the rights to the property; in that sense, it is almost like a natural resource waiting to be exploited by those with the wherewithal to dig it out of the ground.)

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